“Welcome to the Creative Department”

“It’s like washing a pig. I’m serious. It’s exactly like washing a pig. It’s messy; it has no rules, no clear beginning, middle, or end; it’s kind of a pain in the ass, and when you’re done, you’re not sure if the pig is clean or even why you were washing a pig in the first place. Welcome to the creative department.”

Luke Sullivan–on the creative advertising process

From Hey Whipple, Squeeze This

http://www.adrants.com/2008/05/hey-whipple-squeeze-this-will-add.php

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